IHG One Rewards
The integrated marketing campaign, “Here, So You Can Be There” was created for IHG Hotels. This campaign was created alongside 3 other team members. The target audience for this campaign is mothers who are traveling short distances with their families within the next year. They would be targeted using traditional and social marketing strategies to persuade them to book their next stay with using the One Rewards program provided through IHG Hotels.
Creative #1
This billboard will be placed in areas surrounding populated urban areas. It will create brand awareness for IHG One Rewards.
Creative #2
This social story ad will be placed on Instagram and Facebook. This ad showcases a caring and supportive tone.
Creative #3
This social story ad will be placed on Instagram and Facebook. This ad showcases a serif font, the tagline, and the IHG One Rewards logo.
Creative #4
This social ad will be placed on Instagram and Facebook. It showcases a family on a travel trip they are taking to connect with each other.
Creative #5
This social story ad will be placed on Instagram and Facebook. This ad will boost brand awareness among the target audience because they will feel a connection towards it.